Best Sellers
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Dog Mom Embroidered Corduroy Hat
Regular price $32.50 USDRegular price$39.50 USDSale price $32.50 USDSale -
Golden Retrievers Are My Spirit Animal Sweatshirt
Regular price From $39.50 USDRegular price$49.50 USDSale price From $39.50 USDSale -
I’ve Had a Long Day Dachshund T-Shirt
Regular price From $27.50 USDRegular price$35.00 USDSale price From $27.50 USDSale -
Duke, Honey Sweatshirt
Regular price From $39.50 USDRegular price$49.50 USDSale price From $39.50 USDSale -
Doodle Mom Sweatshirt | Doodle Dog Mom Shirt
Regular price From $39.50 USDRegular price$49.50 USDSale price From $39.50 USDSale -
French Bulldog Embroidered Hat
Regular price $32.50 USDRegular price$39.50 USDSale price $32.50 USDSale -
I Like Dogs and Maybe 3 People Sweatshirt
Regular price From $39.50 USDRegular price$49.50 USDSale price From $39.50 USDSale -
Long Live the King Dachshund T-Shirt
Regular price From $27.50 USDRegular price$35.00 USDSale price From $27.50 USDSale
Let customers speak for us
Sweatshirt is thick but not overpowering. Size was perfect and picture of Dukie was the best! Love duke!
The item arrived in effective protective packaging. The mug is of good quality and reminiscent of that lovable dog's antics. Brings a smile to my morning coffee. Very happy with this purchase.
It's PERFECT!!!! I bought 2 different ones. Will save up to buy more!! Absolutely LOVE everything about it.
It is a Christmas gift so it has not been given yet to the recipient!
The Duke Collection
Official merchandise of @lifewithduke2025. He's stolen millions of hearts and we think he'll steal yours too ❤️ Duke has been featured by the Washington Post, WGN, People, Newsweek and even SNL!
The Rainbow Bridge Candle Collection
A personalized Rainbow Bridge candle to remember the dog who changed your life. The perfect dog sympathy gift.
Shop by Dog Breed
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Golden Retriever
Premium shirts, sweatshirts, and gifts made for Golden Retriever lovers, inspired by...
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Labrador Retriever
Premium shirts, sweatshirts, and gifts made for Labrador Retriever lovers, inspired by...
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French Bulldog
Premium shirts, sweatshirts, and gifts made for French Bulldog lovers, inspired by...
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German Shepherd
Premium shirts, sweatshirts, and gifts made for German Shepherd lovers, inspired by...
About Us
In My Dog Era was created in honor of Wrigley, our family dog of 13 years. We’re a small, family-owned brand based in Tampa, Florida, built around the simple belief that dogs make us better humans.
Every purchase helps support rescue dogs, and everything we make is designed for people who love their dogs like family.
If that’s you, you’re in the right place.