Most brands use this page to tell you how awesome they are. We're not awesome. 

Dogs are. 

We had the most amazing family dog named Wrigley for over 13 years. When he passed away earlier this year, we created In My Dog Era to honor him, and to help other dogs still waiting for their chance at a great life.

We’re a small, family-owned business based in Tampa, Florida, and we believe in treating people the way dogs treat us: with kindness, love and a whole lot of joy.

A portion of every purchase goes toward helping rescue dogs. You can read more about our mission here.

If you love dogs the way we do, we think you’ll feel right at home here.