Our Mission: How your purchase helps rescue dogs

If you’re anything like us, your dog isn’t “just a dog.” They’re part of the family. They’re the reason we smile more, laugh harder, and find joy in the smallest moments. At In My Dog Era, we believe every dog deserves that kind of love and safety.

Sadly, not all dogs get the warm home, full belly, and cozy blanket they deserve. Many end up in overcrowded shelters, some of which are considered high-kill, waiting for a second chance that may never come.

That’s why we decided to do something about it.

💛 Every Purchase Makes a Real Impact

When you shop with us, you’re not just buying a t-shirt or sweatshirt. You’re helping save a dog’s life.

We donate a portion of every single sale to local rescue organizations that work tirelessly to:

✅ Save dogs from high-kill shelters
✅ Provide medical care, food, and temporary foster homes
✅ Help dogs find loving, forever families
✅ Support spay/neuter programs and community education

This isn’t just a marketing line for us. It’s our mission.

Because dog lovers don’t just wear their hearts… they live them.

🧵 A Brand Created By Dog Lovers, For Dog Lovers

In My Dog Era started with a simple idea:

Dog lovers deserve a brand that celebrates the joy dogs bring and gives back to the dogs who need love the most.

Our designs are inspired by real dogs, real stories, and the bond we all share with our furry family members. And now, your purchase helps create more “before and after” rescue stories, the kind that end with a wagging tail and a happy new home.

🤝 You’re Part of the Story

When you wear In My Dog Era, you’re not only repping your dog-obsessed lifestyle, you’re joining a community of dog lovers who care.

Your order helps fund:

• Rescue transports
• Emergency vet care
• Foster supplies
• Adoption events

…and most importantly, second chances.

📸 Our Promise: Full Transparency

We're currently donating $1 from every order to dog rescue organizations in the United States. Check back for more information, including:

🔹 Updates on organizations we donate to
🔹 Dogs we’ve been able to help
🔹 Behind-the-scenes impact stories

We want you to see the difference you’re making. One tee, sweatshirt, or mug at a time.

🐾 Thank You for Helping Us Help Dogs

From the bottom of our dog-loving hearts: thank you.

Thank you for loving dogs as much as we do.
Thank you for choosing to shop small with purpose.
And thank you for helping us make the world a better place for the dogs who need it most.