Press
Duke the Viral Golden Retriever Is Brightening the Holidays for Millions (and Helping Rescue Dogs Too)
The once-unadoptable golden retriever who steals everything in sight is now stealing hearts—and helping rescue dogs—through a new holiday campaign.
[Tampa, FL] — [November 13, 2025] — In My Dog Era, the fast-growing lifestyle brand for dog lovers, today announced a new partnership with Duke (@lifewithduke2025), the golden retriever whose hilarious habit of stealing random household objects has made him one of the internet’s most beloved canine celebrities.
Duke’s story didn’t begin in the spotlight. Before finding his forever home with Cathy Hoyt and her husband, Duke was nearly labeled unadoptable due to his behavioral issues. But the Hoyts saw something different; a dog who deserved a chance, patience, and love. They adopted him in 2024, and soon discovered his infamous quirk: Duke steals… well, everything. Laptops. Laundry baskets. Holiday decorations. Plastic bins. Books. He even has a taste for fine china, but he’s very gentle with it.
What happened next was pure magic. Cathy began sharing Duke’s antics online, and his videos quickly exploded. Today, Duke has become a full-fledged internet phenomenon, appearing in PEOPLE Magazine, The Washington Post, WGN, Newsweek, and even getting a mention on Saturday Night Live. He has hundreds of thousands of followers across Instagram and TikTok, and millions of fans now tune in daily to see what object Duke has “borrowed” next.
Now, In My Dog Era is teaming up with Duke to launch a limited-edition collection of apparel and accessories celebrating the world’s most charming canine kleptomaniac.
A Partnership Rooted in Purpose
In My Dog Era was founded to celebrate the unbreakable bond between people and their dogs, and to help dogs who need a second chance. That mission aligns perfectly with Duke’s story.
A portion of every sale from In My Dog Era is donated to dog rescue organizations, helping other dogs like Duke find loving homes, no matter their quirks or past challenges.
“Duke reminds us that every dog deserves a chance,” said Tony Mastrorio, the founder of In My Dog Era. “Cathy didn’t just adopt a dog, she changed his life. And in return, he’s changed hers, and brings joy to millions of people around the world.”
Press Contact:
In My Dog Era
Email: support@inmydogera.com
Instagram: @in.my.dog.era
Website: www.inmydogera.com
The Duke Collection: https://inmydogera.com/collections/the-duke-collection
